Archive for Uncategorized

I once had a mid-sized regional bank client, whose very successful, wealthy and eccentric founder would not allow anyone to mention the words “brand” or “branding” when talking to him about his bank’s advertising and marketing. He had a staunch rule – “My bank does not do brand advertising. It’s a waste of money!” The […]

test of new post

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!