The Work: Portfolio

  • Brand Development Recommendations

  • Complete Brand Management Guidelines

  • Full Page Ads Based On Brand Standards

  • Complete Rebranding, From Strategy to Design

  • Simultaneous Corporate and Product Rebranding

  • Product Rebranding Campaign - Reposition Debit Cards for High Dollar Purchases

  • Product Positioning Campaign - Volvo 770 as "Home" Rather Than Industry Norm of "Sleeper"

  • Graphic and Language Standards

  • Lead Generation Direct Mail Based On Brand Standards

  • Communications Audit and Brand Experience Report

  • Brand Development Report and Communications Plan

  • Product Category Branding - Campaign 1

  • Product Category Branding - Campaign 2

  • Repositioning from "Product" to "Solution" Brand