When it comes to creating your marketing materials, the choice is NOT “do I or don’t I do branding?” The marketplace sets your brand reputation. Your only choice is how carefully and strategically you want to manage it.
If you are interested in the topic of branding, and would like to know a bit more about “the Nicholson Consulting perspective,” then here are three articles about branding that were written by Bill Nicholson and featured in Greenville Business Magazine:
What Is Branding And Why Should I Care?
No, You Are Not Too Small To “Do Branding”
The Fifth “P” Of Marketing – Pleasure
