Author Archive for admin

WHAT IS BRANDING AND WHY SHOULD I CARE?

| February 7, 2015 | 1 Comments

I once had a mid-sized regional bank client, whose very successful, wealthy and eccentric founder would not allow anyone to mention the words “brand” or “branding” when talking to him about his bank’s advertising and marketing. He had a staunch rule – “My bank does not do brand advertising. It’s a waste of money!” The […]

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| January 31, 2015 | 0 Comments

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Hello world!

| July 23, 2013 | 0 Comments

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