The Work: Portfolio

BDS-reports ED-Brand-Stndrds Elliott Davis Ads Gateway-House Glytec STB-Big-Ads Volvo-Truck MTC-Brand-Stndrds MTC Federal Direct Mail Comm-Audit-and-Exper-Rpt GBM-reports xpsa2 XPSA1 Michelin-Truck-Camapign
Brand Development Recommendations
Complete Brand Management Guidelines
Full Page Ads Based On Brand Standards
Complete Rebranding, From Strategy to Design
Simultaneous Corporate and Product Rebranding
Product Rebranding Campaign - Reposition Debit Cards for High Dollar Purchases
Product Positioning Campaign - Volvo 770 as "Home" Rather Than Industry Norm of "Sleeper"
Graphic and Language Standards
Lead Generation Direct Mail Based On Brand Standards
Communications Audit and Brand Experience Report
Brand Development Report and Communications Plan
Product Category Branding - Campaign 1
Product Category Branding - Campaign 2
Repositioning from "Product" to "Solution" Brand