Welcome to Nicholson Consulting – A Brand Betterment Company

For the past 30 years, Bill Nicholson, President of Nicholson Consulting, has been helping clients improve their marketing by improving the way they create, deliver and manage brand messages. Success stories include brands small and large; near and far; famous and not so famous, across many markets:

  • Manufacturing and transportation related brands such as Michelin, Volvo and Travel Centers of America
  • Technology related brands such as Motorola, Epson and ShoreTel
  • Sport related brands such as the Cleveland Indians, Cleveland Browns and Carolina Hurricanes
  • Locally based brands too numerous to mention


What do these companies have in common? It’s an appreciation for how strategic brand design and effective brand management can increase brand value. For a full list of past and present clients, see the Client History section of the website.